Official Trailer

First up is the trailer of the YA adaptation of The Fault in Our Stars written by John Green.  The book is funny, sad and deeply poignant and I'm glad the trailer reflects that tone in it.  Directed by Josh Boone, a relative newcomer, the cast features Woodley, Ansel Elgort, Laura Dern, Sam Trammell and Willem Dafoe.  Woodley actually cut her long hair to play the part of Hazel Grace Lancaster, a teenager stricken with cancer who falls in love for the first time.  And yes, while that does sound depressing, the characters in the book/film are anything but.  This is definitely on my list of films to catch up with this year. The Fault in Our Stars releases June 2014.

Create content with rich media

With this new tool, you can embed videos from youtube or vimeo and sounds from soundcloud. This is as simple as a copy paste. Nothing more.

If you don't specify any title or image, they will be retrieved from the webservice where it s from.

You still can overwrite it with your own title, description and image if it s better, and you can add the text of your article too.

This is not mandatory, in fact nothing is mandatory, create your content with what you need. There is only one rule: 6 articles. If you have less, then you can make an article with only a photo, nothing more. If you have more, think about the reader, he have to work too, focus on the best content for him, or create more frequently issues.

Image manipulations

When your image is smaller than 300 pixels wide it s considered as a logo, and wont be used as a background for the box.

When your image is a portrait, the system assume it s a portrait and keep it small. It will be used for the design of the box but stays small inside the article.

When your image is landscape and larger than 300 pixels, it will be used for the box and will be sized in full width in the article.

Don't worry for the design, it is the role of the system, you can rest and just focus on the content.

Responsive webdesign

The new template is optimized for mobiles and tablets. this feature is not possible for internal communication because mobiles have no access to technicolor network. To see how it looks like on mobiles, just resize your window in a smaller size.

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Analytics and Outlook

- These are challenging time, so I don't have a lot of budget, how can i send my newsletter?
- You can send it with Outlook by yourself.
- Yes but I need analytics to be sure I am improving my results.
- It s possible, you can have the number of visits, the time spent on ne newsletter and the number of click on the news, also the number of shares on social networks.

- But I want a real campaign, I don't want to use Oulook.
- We can mount your email in a mass mailing system in few minutes, this will give you the number of mail received, opened, and clicked

Technicolor and MPC are in Quebec so we need french

The newsletter is available in 2 languages, english by default, and french if you want. The system detect the langage of your browser and display you the language you have selected. This is automatic, you don't have anything to do... except the translation.

So when you share the news on a social network, if someone speaking the other language go see what it is about, then he reads it on his language (if it s french or english, and the newsletter translated).

An email template with both languages is available to distribute.